When Google established an algorithm change in 2013, the rules of SEO writing transformed. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.
The focus in not on Keywords. This is because after Google dug through a lot of data, their research team discovered that ranking a site highly merely on targeting keywords is easy to do. They also realized that spammers use this trick and thus churn out a great deal of garbage content. Thus, the search engine created the principles of ranking the sites tougher predicated on churned content along with also the targeted keywords. They demand variety in the keywords you use and the information that you give and. They also demand you to begin employing branded anchor text.
The modifications in Google algorithms require that you do not use one keyword on your anchor text many times. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you use variety and be creative. You shouldn’t use a specific match anchor text, and spam websites are famous for this. Most of the exact anchor text does not use correct grammar. But, since there are plenty of searches conducted for all these words, many spammers still utilize them.
The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. You risk the sinking of your site’s rankings if you are doing this.
The newest upgrades in Google algorithms are to penalize the websites which use illegal SEO tactics and reward the ones that serve their visitors well. The main goal of these updates was to reduce the hacking and spamming while giving webmasters the tools they required to fix websites which were hacked.
The primary point is that Google is monitoring how you build backlinks and should have many non-relevant or low carb backlinksto your site, you may be in trouble. Google is also tracking how fast you build backlinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It will probably sandbox the site and it could ignore your backlinks.
The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.