Tips for Designing Your Logo
There are many things that a company logo represents such as the company’s ideas, nature, values, and its vision for the future. Logos should be able to create an impression in people’s mind about a company and its values. In a logo people should be able to relate to a company’s quality and values. It is important to have a unique and timeless logo design so that you can build you company’s brand image.
A design might be a masterpiece but may not be good on a logo. Do not make a mistake of having a logo that simply shows the designing skills of the designer. People judge a company but its logo and the logo is judged based on the elements that form its design. If you are making a logo for your company, learn from the tips below in creating a unique logo design that will be remembered by those who see it.
You logo should stand out among your competitors. The logo you will design has to be unique such that the moment people see it, they can easily tell that it is your company’s logo.
In the latest logo design news, experts suggest not to follow logo fads and trends. A great logo design is not only unique but timeless which means that it stands the test of time and will be there as long as your company exists.
The simple three pointed star logo of Mercedes Benz is an example of a timeless logo. And this has been their logo for the last 80 years or so. This logo has survived in people’s minds through all the wars and economic down turns, and it is one of the most recognized logos worldwide.
Copying or getting inspiration from another company’s logo is a no-no in logo design. You can be sued over trademark violations and you are giving a message to the world that you don’t have your own company identity.
Brochures, magazines, business cards, and websites are forms where logos are displayed so your logo should be designed in such a way that it looks equally good and equally compact on all these forms. Logo texts should neither be too small nor too big but very readable.
Beauty and simplicity go hand I hand. If you want your logo to be easily read, then simple fonts should be used. Just use three or less colors and three or less types of fonts. You can spoil your image by too many colors or too many fonts, and those who see your logo will hardly remember it.
A simple, unique and adaptable logo design should be able to express a company’s business, culture, values, and its vision.